Leslie George

“The beauty of living in a community where small businesses thrive,” said Oh My Juice owner Denitia Blount, “is that it sets a place apart. Whenever I go to a town or city, I want the local flair,” she said. “I want to feel like I’m somewhere different. When you go to a chain, you aren’t seeing what makes a place great. You aren’t tapping into the people. In Waco, people are drawn by what’s homegrown and the diversity of our small businesses.” Inroads have been made in recent years to support that diversity in Waco, even though the challenges for all small business owners everywhere are significant: Inflation. Supply chain issues. Renovation costs. Demands for a quick return by lenders. The Bureau of Labor reports a third of new businesses close within their first two years. It’s worse for minority and women business owners. Blount couldn’t secure a loan to start her business in 2013 unless her husband, who has a successful nationally-recognized business, co-signed. People of color face even more discrimination and other inequities. According to a recent Bloomberg Report, eight out of ten Black-owned businesses fail within the first 18 months.