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Waco’s Own “Undercover Boss”

By: Katie Burns

Baylor University’s Hankamer School Business hosted a sneak peak of Undercover Boss on Tuesday, January 17, featuring Waco business superstar Dina Dwyer-Owens, chair and CEO of The Dwyer Group.

Dwyer-Owens attended Baylor from 1981-1983 before taking over her father’s successful business, The Dwyer Group.  In her time as CEO, the company has expanded to nearly 1,600 franchises nationwide.

The Dwyer Group owns such popular franchise brands as Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International, and The Grounds Guys.  The franchises make nearly two million service calls each year.

Dwyer-Owens accepted the invitation to appear on CBS’s two-time Emmy-nominated reality show, which kicked off its third season on January 15.  The show allows the world’s most successful company leaders to go undercover within their own organizations and witness firsthand the day-to-day life within their companies.

“Being out there in the van with the service professionals and the franchisees for a day or half a day really doing the work that they do, I have a whole new appreciation and respect for these professionals,” Dwyer-Owens said in the Catholic Review.

The sneak peek event filled Waco Hall with The Dwyer Group’s employees and franchise owners, as well as Baylor students, faculty, and Waco community members.  Dwyer-Owens described her journey on the television show and explained what she believes makes her company a success.

The backbone of the company is The Dwyer Group Code of Values, which instills respect, integrity, customer focus and having fun in the process in each of the company’s employees.  It is this attitude toward business ethics that Dwyer-Owens talks about when she lectures students in the Hankamer School of Business.

“I think business students will find it interesting to get a real CEO’s perspective on building culture in an organization and to hear about her undercover experience,” Terry S. Maness, dean of the business school, said in Hankamer School of Business News.

The Undercover Boss episode airs Sunday, January 22, at 7 p.m. Dwyer-Owens encourages everyone to tune in to watch her exciting experience and see what make her company so special.

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