Keep up with the latest from Baylor Line. Subscribe today.

Baylor Line is supported by our sponsors! Become one today.

Baylor Alumna Jennifer Moreman’s Art Success through Cyberspace

By Catherine West

With an art career that all started at age four with a box of crayons and a coloring book, Baylor alumna Jennifer Moreman ‘04 currently has art pieces housed all over the world. Raised in Dallas, Moreman found her calling in middle school.  After graduating from Trinity Christian Academy, she followed in her older siblings’ footsteps and headed to Baylor.

Graduating in 2004 with her BFA in studio art, Moreman’s hours spent in the studio and unique experiences molded her into the artist she is today. “On September 11, 2001 I had my painting class at 10:00 a.m., and the towers went down right before class started.  I ruined my painting that day, and many other following that semester,” Moreman said. She knows firsthand that experiences like these can result in success or artistic nightmares. This incident eventually led her switch her focus from painting to printmaking, a style that greatly influences her unique style.

Moreman’s fiber art class, taught by Dr. Mary Ruth Smith, allowed her to experiment by painting fabric with dye.  “She was one of those students you remember,” Smith said. “She was creative, innovative, and inventive in the way she approached assignments.”  Smith even remembers when she discovered her technique. “Jennifer allowed the watery paint to drip and run across the fabric thus achieving effects that had not been done by any other student,” Smith said. This process was the beginning of the watery drip effect that has developed into her signature style.

Moreman’s style also includes animals as a recurring subject matter.  She says her work is based in God’s creation, and she believes her faith has played an important role in her art.  “My enthusiasm and joy as an artist comes from the ability to remind people that life is beautiful,” Moreman said.  Her love for painting animals, longhorns in particular, also stems from her husband, who is one of her biggest supporters. She met Greg, a University of Texas graduate, while he was attending Baylor Law.

Currently living in Tyler, Moreman is a prime example of the effects that social media and online marketing can have on a career.  “The Internet has been a huge blessing on me,” Moreman said. When Moreman was ready to sell her artwork, she began by placing her artwork on Etsy.com, a website that allows customers to purchase items from individual vendors. It was quickly “pinned” to Pinterest by someone from HGTV, which allowed One King’s Lane, a home décor website, to find her.  From there, her work went viral.  She jokes, “I was doing well up until then, but that was a very good day!”

Due to the global online market, Moreman has sold pieces to customers in Japan, Switzerland, New Zealand, and Canada.  She hopes to one day track her artwork with a large travel map.

Moreman believes that what she learned as a student at Baylor continues to benefit her as an artist. Many Baylor alumni have also benefitted her career by becoming customers. Moreman plans to continue her recent online success, which allows her to stay at home more with her eleven-month old.  As for current studio art students, she advises just to stick with it and take advantage of websites such as Pinterest and Etsy.

For more information about upcoming shows or to view more work by Jennifer Moreman, visit Moreman’s website, Etsy page, Pinterest page, or find her work on One Kings Lane.

Latest from Baylor Line

12 Things to Do in Waco at Night

As the sun sets over the heart of Texas, Waco lights up with new adventures. Just as captivating and family-friendly

The Many Murals of Waco

For years, Waco has been growing its reputation as a hub of arts and culture, and nowhere is this more

The 11 Best Bars in Waco

Welcome to Waco’s lively night scene! From historic family-owned bars to modern nightlife spots, it’s time to indulge in the

Recommended

Moving Energy Home

What’s the Future of Power in Texas? Two Baylor Professors Discuss Options for campus and Waco, Texas.

If You Grill It, They Will Come

Hungry Wacoans and Baylor students continue to build Jake Patterson’s Yaki dreams. Teriyaki as it is known today first originated

Baylor Line MAgazine

With over 75 years of storytelling under its belt, the award-winning Baylor Line Magazine is now available digitally. Support this vital, independent voice of Baylor alumni by becoming a member today!