Marketing Manager Position at Baylor Line Foundation
Position: Marketing Manager (Part-Time)
Organization Overview: Baylor Line Foundation, a 165-year-old alumni organization dedicated to serving Baylor graduates, is seeking a dynamic and creative Marketing Manager to join our small-but-mighty team. As publisher of the 78-year-old award-winning magazine, Baylor Line, we chronicle life within the Baylor Family, sharing stories that inspire, inform, and engage our extensive alumni network.
Role Summary: We are looking for a skilled Marketing Manager who will lead the execution of our digital marketing efforts, ensuring that our message reaches and resonates with alumni of all ages. This part-time position is ideal for a motivated junior or senior in college who excels in a fast-paced environment and is looking to make a significant impact in the nonprofit sector. Opportunities for full-time employment may be available later in 2024 and depend on individual and organization performance.
Key Responsibilities:
- Develop and implement innovative digital marketing strategies to help us deliver on our revenue goals.
- Lead projects that enhance engagement with the Baylor alumni community.
- Oversee the production of digital content, including email campaigns, social media posts, and digital advertisements.
- Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to meet engagement goals.
- Work closely with the editorial team to ensure that marketing efforts align with the content and values of our brand.
- Manage deadlines effectively, ensuring that all marketing initiatives are executed on time and within budget.
Qualifications:
- Currently enrolled as a junior or senior in college, preferably with a focus in journalism, public relations, and new media, marketing, or a related field.
- Demonstrated experience in digital marketing, including social media management, email marketing, and content creation.
- Exceptional organizational skills and the ability to meet strict deadlines.
- Strong written and verbal communication skills.
- Exceptional design skills — including website, graphic, and production.
- Able to learn new skills, develop weaknesses, and take feedback.
- Ability to work independently and as part of a team.
- A passion for storytelling and a commitment to the values of the Baylor Line Foundation.
Why Join Us:
- Be part of a historic organization that plays a pivotal role in the lives of Baylor alumni.
- Work in a role that offers flexibility and the opportunity to grow professionally.
- Make a tangible impact on the engagement and growth of the Baylor alumni community.
Application Process: Interested candidates should submit a resume, cover letter, and portfolio showcasing previous digital marketing projects to jon@baylorline.com. Applications will be accepted on a rolling basis until the position is filled.
We look forward to welcoming a new member to our team who shares our passion for the Baylor Family and has the skills to help us connect with alumni in innovative and meaningful ways.
